Just a quick post on why it’s a bad idea if you're a small business to use an influencer or Key Opinion Leader (KOL), but also let you know when you should consider using an influencer or KOL as part of your marketing mix to...
Hey everyone, it’s a crazy week, but seeing lots of positive energy and support from a number of organisations, business owners and individuals around the world as the effects from the shutdowns has created a lot of uncertainty and change to daily life. For this particular...
In this post, I wanted to chat to a colleague in the advertising space and how they have been handling the COVID-19 situation with their clients. The man is Wes Jackson, owner and founder of Omega Digital, a digital marketing agency, primarily focussed on social...
Hi everyone, new day, new video! This time I wanted to share an article from Marketing Land and a couple of tips for B2B marketers looking to improve their Ad Spend. Worth a look, it’s a short article with video. My take: Stronger integration between sales and...